There are an unlimited number of factors that affect local advertising opportunities. During our planning we will research the location of our clients competition; we look at factors such as whether people pass a competitor on their way to them.

We look to understand the transience of an audience and their potential touch points within a defined location.

Finally, the pareto principle. 80% of all revenue will often come from customers living in 20% of your target postcodes. These will need to be prioritised.