Traditional local media is in a transitional period at present as it struggles to develop a business model that can thrive in the digital age. The affect on media availability and consumption can be profound.

With declining circulations local press may not be appropriate for all regions. Regional press is a great solution for reaching people in Pembroke as the household penetration of the Western Telegraph is 61%, whereas the Birmingham Mail reaches just 12% of homes in Birmingham.

Durham is a UK heritage city which means there are increased planning controls over outdoor sites. This means that there are hardly any roadside posters available. Up the road in Stockton on Tees there are 113.

In the digital age, Ofcom has reported that 45% of adults in Edinburgh have watched TV online. This number falls to only 19% in Newport, South Wales.