For every campaign launch we work with our clients to understand how success will be defined. This includes monitoring voucher redemption from print and leaflets as well as tracking unique phone numbers, online bookings or web traffic and modelling this against media activity.

We also work with specialists to analyse pre and post campaign levels of awareness and knowledge.

Working with many multi centre advertisers, we realise the importance of case studies. If a campaign works for one centre it is always important to see if our learning’s can be applied to other areas with similar populations and media landscape.