High levels of local knowledge and insight is what separates us from other agencies and makes us the only local media specialists in the UK.

Each account team within BLM Local has its own designated communication planner, to ensure creative media thinking and audience understanding is at the heart of everything we do.

Across Arena BLM, we have built a proprietary planning tool, Landscape, which fuses TGI and Touchpoints data to profile local audiences according to how they use media and the role it plays in their lives.

This is supported by Landscape Live, our own regional panels dedicated to tracking wider consumer behaviour providing quantitative and qualitative insights.